From Consistency to Social Care: 8 Effective Strategies for B2B Brands to Succeed on Social Media in 2023

In today's digital age, social media has become an integral part of our daily lives. From personal to professional, it has changed the way we interact, communicate, and even buy products. According to recent studies, social media significantly impacts consumer buying decisions, with 25% of all purchases being influenced by it. This trend is not just limited to B2C businesses, but also extends to B2B brands. In this blog post, we'll explore how B2B brands can leverage social media to influence consumer buying decisions and what strategies they should adopt to succeed in 2023.

The rise of influencer marketing has been one of the most significant developments in social media marketing. In recent years, we have seen the emergence of influencers across various social media platforms like Instagram, Facebook, LinkedIn, and more. These influencers have built a loyal following by creating engaging content that resonates with their audience. As a result, they have become a powerful tool for B2B brands to promote their products and services.
However, influencer marketing is only one of the ways B2B brands can use social media to influence consumer buying decisions. 

Here are eight strategies B2B brands can adopt to succeed on social media in 2023:

Consistency Across All Platforms

The first and most critical strategy is to ensure consistency across all social media platforms. Your brand's messaging, visuals, tone, and voice should be the same across all channels. This consistency helps establish brand identity and credibility, making it easier for consumers to recognize and trust your brand.

Optimize for Search

In 2023, social media optimization will be just as important as search engine optimization. As a result, B2B brands must ensure their social media profiles are optimized for search engines. This means using relevant keywords in profile descriptions, hashtags, and captions to make it easier for consumers to find your brand.

Invest in Quality Photos, Content, and Videos

Visual content is critical on social media. B2B brands must invest in high-quality photos, videos, and other visual content to engage their audience. Poor-quality visuals can damage brand perception and negatively impact consumer buying decisions.

Use Your Personality

B2B brands need to showcase their personality and brand identity on social media. People don't just buy products; they buy from brands they like and trust. By showcasing your personality, you can build a loyal following of consumers with similar values and beliefs.

Reply and Engage

Social media is a two-way conversation, and B2B brands need to participate actively. They need to respond to comments and messages and engage with their audience. This helps build brand loyalty and trust, creating a positive perception in the minds of consumers.

Know the Best Times to Post

Timing is critical on social media. B2B brands need to identify the best times to post on different social media platforms. This means understanding when their target audience is most active and engaged. By posting at the right time, B2B brands can increase engagement, reach and influence.

Develop a Plan

B2B brands need to have a well-defined social media plan in place. This plan should include goals, objectives, strategies, and tactics for different social media channels. With a plan in place, B2B brands can ensure they are consistent in their messaging and achieve their social media marketing objectives.

Practice Social Care (Customer Service on Social Media)

Social media allows consumers to voice their opinions, feedback, and complaints. Therefore, B2B brands must practice social care, which means providing excellent customer service on social media. This involves responding to customer queries, resolving complaints, and providing timely and accurate information.

In conclusion, social media has become a powerful tool for B2B brands to influence their audience. 3 Waters Marketing provides social media management services that can take care of these eight strategies so you are free to focus on high-level tasks. And, we have limited spots open for a Video VIP Day if you need help creating quality video content. (Fill out the contact form to let us know you’re interested in more information)

If you’d like to know more about how you can implement social media for your business, using the latest best practices, schedule a call today. (By the way, we can create an evergreen social media calendar you can use to make it easy to do yourself.)